The number of people that you have regularly coming to your website will ultimately determine how profitable your business will become.
But on the other hand, you cannot afford just to sit back and watch whatever traffic that is coming to your site just pass by like an interested onlooker, browsing through your websites content, and then disappearing into the world wide web, never to be heard of again.
You need to create some kind of interaction with them… but more about that later.